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Case 1: Business Development/Portfolio|Case 2: Coaching|Case 3: Fixed Term Management
Business Case 2: Coaching [page 1/2]

Requirements of the client firm

a. A firm wishes to secure the customer orientation of its more important senior staff.

Possible action by LOXIS
In consultation with the Principal, LOXIS builds up a model for market / customer alignment and
keeps the management team updated through intensive meetings.

b. The general management wants to have young marketing and sales managers coached and
additionally to implement suitable tax and control systems for marketing and sales.

Possible action by LOXIS
LOXIS coaches the persons responsible for marketing and sales in operative marketing control and
develops together with the senior internal staff management and control instruments adapted to the
firm's position.

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