Business Case 2: Coaching
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c. Junior management with future potential who have not grown up in
marketing must be introduced to
the essential methods
and trends in marketing by an intensive, tailor-made programme.
Possible action
by LOXIS
LOXIS trains
middle management with future potential according to a tailor-made
curriculum. The
new generation
management becomes familiar with and implements cross-department thinking.
d. Members of the junior management need to be familiar with the latest
marketing and sales trends in
order to
add confidently together with colleagues in strategic and operative
management.
Possible action
by LOXIS
LOXIS familiarises
management self-starters in updated methods of market alignment with
a tailor-
made curriculum
and supports them (as advisory coach) during the agreed period.
Value added for the Principal
The firm is as good as its joint staff and its knowledge (synergies).
Knowledge up to two-thirds idle will be put to use cost-efficiently
and along more effective lines.
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