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Case 1: Business Development/Portfolio|Case 2: Coaching|Case 3: Fixed Term Management
Business Case 2: Coaching [page 2/2]


c. Junior management with future potential who have not grown up in marketing must be introduced to
the essential methods and trends in marketing by an intensive, tailor-made programme.

Possible action by LOXIS
LOXIS trains middle management with future potential according to a tailor-made curriculum. The
new generation management becomes familiar with and implements cross-department thinking.


d. Members of the junior management need to be familiar with the latest marketing and sales trends in
order to add confidently together with colleagues in strategic and operative management.

Possible action by LOXIS
LOXIS familiarises management self-starters in updated methods of market alignment with a tailor-
made curriculum and supports them (as advisory coach) during the agreed period.


Value added for the Principal
The firm is as good as its joint staff and its knowledge (synergies). Knowledge up to two-thirds idle will be put to use cost-efficiently and along more effective lines.


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