Business Case 1: Business Development/Portfolio
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c. The company's management has discussed new market developments
and the portfolio and wishes to
introduce
additional products into its range of products.
Possible action
by LOXIS
LOXIS will
help to validate the analysis by means of market factors and to initiate
enhancement of
the portfolio
through external (including international) searches.
d. Aiming to secure sustained growth in the medium and long term,
new innovative products must be
made ready
for the market. An evaluation is required whether in-house development,
own licensing,
own production,
outside production with branding or distribution of third party brands
is worthwhile.
Possible action
by LOXIS
LOXIS will
generate data for decision-making through appropriate instruments
and in cooperation
with internal
and external specialists and is willing to monitor individual projects
from licensing in
down to market
launch.
Value added for the Principal
Time gained (Time to Market!), securing of business, introduction
of next generation management and alignment on essentials are the
main targets.
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