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Business Case 1: Business Development/Portfolio [page 2/2]


c. The company's management has discussed new market developments and the portfolio and wishes to
introduce additional products into its range of products.

Possible action by LOXIS
LOXIS will help to validate the analysis by means of market factors and to initiate enhancement of
the portfolio through external (including international) searches.


d. Aiming to secure sustained growth in the medium and long term, new innovative products must be
made ready for the market. An evaluation is required whether in-house development, own licensing,
own production, outside production with branding or distribution of third party brands is worthwhile.

Possible action by LOXIS
LOXIS will generate data for decision-making through appropriate instruments and in cooperation
with internal and external specialists and is willing to monitor individual projects from licensing in
down to market launch.


Value added for the Principal
Time gained (Time to Market!), securing of business, introduction of next generation management and alignment on essentials are the main targets.


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